Photo by Luke Shirlaw.png

Hi! I’m Alex Saba. I’m an Illustrator (known as Lusid Art) and creative collaborator. As an illustrator I work with mission driven beauty, fashion and lifestyle brands and organisations who are looking to disrupt their industry and connect with their audience on a deeper level through unique and personalised activations and campaigns.

I grew up marching to the beat of my own drum. Constantly being surrounded by fashion and music, I studied fashion in 2010, which led me to move to Sydney in 2012 to start my design career with in an internship at a fashion house. I started drawing to pass the time I found this rekindled hobby incredibly rewarding and decided to take my new creative life back home to see where it would take me.

As I tried to channel my creativity into a job ready form, whether it was the fashion or graphic design industry I found it to be a struggle and forced, with neither paths feeling authentic or fill the void I found with drawing. The idea of focusing my attention on honing and mastering my skill in illustration ignited a fire in me like never before. This was it.

I found myself in a state of energy and flow, creating concepts inspired by my love for musicians and editorial fashion stories. I was creating very personalised, highly detailed pieces and limited editions for my customers, that also started translating into unique customised concepts for clients. 

In 2017 I also found a new purpose in creating all-female art show, Praise You, which celebrates body image and diversity and women supporting women. Praise You also proudly supports The Butterfly Foundation, Australia’s leading foundation for negative body image and eating disorders. Within the last two years of Praise You, we have shown the work of over 50 women globally, making Praise You one of Australia’s largest female art shows, gained national media coverage and most importantly - raised over $13,000 and immeasurable awareness for Butterfly.

I now spend my days creating and collaborating with clients to transform their customer experience, bringing to life inspiring never seen before concepts, customised products and capsule collections. As well as building my community and sharing my story, inspiring like minded creatives on their own journey.

If you’re ready to make waves in your industry, I’d love to create with you. Let’s make some magic that will connect with your customers and stop your competitors in their tracks!


2019 - International Womens Day Group Show - The Stockroom, Melbourne
2018 - Praise You - Bib N Brace Collection, Brisbane (Curated by Lusid Art & Co-Organised with UNE PIECE)
2018 - Subversive - Cult & Harper, Adelaide
2018 - House of Vans - Australia
2017 - Praise You - aMBUSH Gallery, Sydney (Curated by Lusid Art & Presented by aMBUSH Gallery)
2017 - Face Value - Fiksate Studio, NZ
2017 - No Such Luck - The Culprit Club, Brisbane
2017 - Back to Square One - The Culprit Club, Brisbane
2016 - Opposing Offenders - The Culprit Club, Brisbane
2015 - Paste Modernism - aMBUSH Gallery, Sydney
2015 - Greetings From… - Workshop, Brisbane
2015 - Tarantino - The Fox Hole, Sydney
2015 - I Used To Skate Once - The Zoo, Brisbane
2015 - Fineline - Elsewhere, Gold Coast


2018 - Real Living Magazine
2017 - No Cure Magazine (online)
2017 - Samantha Wills Foundation (online)
2017 - No Cure Magazine
2017 - The Eye Creative Magazine
2016 - Collective Hub, Artist Takeover
2016 - Semi Permanent
2015 - Semi Permanent
2015 - Stolen Publications
2015 - Things Magazine (online)


Editor, Samantha Wills Foundation

Equal parts heart and talent – I can’t say enough good things about this amazing lady! The art she creates is full of life and soul, and with such individual flair for each client. We had the pleasure of working with Alex for an exclusive event, and I’ve been fortunate enough to interview her on her creative journey for the Samantha Wills Foundation, both of which were an absolute pleasure!

IRONLAK - Carl Steffanos

On the occasions we have worked with Alex she has been fantastic. Her artwork is bold and unapologetic yet delicate in ways that can only be attributed to a pure passion and dedication to her craft. Alex is a true professional, timely, and a well-rounded good human.

Founder & designer

From the moment I spotted Alex’s work I knew she was the artist for my project! Her work is filled with personality and is lovingly detailed and the dedication to mastering her art is evident. Alex from draws with passion, is easy to work with and adapted beautifully to the curve balls I threw at her in terms of time frames and deliverables. Communication was always prompt, open and honest and Alex was always willing to listen and understand my needs. I adore her work and the energy she put into my project. Her generosity and commitment to delivering her best work is delightful and demonstrates her professionalism in her approach. I will definitely be seeking out Lusid Art again for upcoming projects. Alex you have been an absolute pleasure to work with and I am excited to see what the future brings and can’t wait to enjoy more amazingness!

Photo By Luke Shirlaw